An e-Commerce portal for online Medicine trading

Sumanta Chatterjee, Somsubhra Gupta, Tanusree Saha

E-commerce short for electronic commerce is trading in products or services using computer networks, such as the Internet. The proposed e marketing model here is an e-commerce portal for online medicine trading and searching providing customers the list of nearby medical shops where the particular medicine is available and also online purchasing facility for that medicine. This model is basically proposing a new idea in E-marketing to supply medicines online and the customer can search the medicine’s availability in nearby medical shops. The purpose behind making such e-commerce portal is providing customers a 24*7 availability of medicines. The shopkeepers will register over the portal and will let their medicine to be sold online. This will play a very important role in providing rare medicines at remote places where there is unavailability of medicines and also there will be a detailed list of medicines available in the stock. After implementing the proposed model, B2B and B2C transactions and sales would be increasing in coming years and it has a major impact of usability on e-marketing strategy of electronic business.