Product Recommendation Making Based on User Behavior and User location and Potential of E-commerce for SMEs in a Globalizing Business Environment

Sumanta Chatterjee, Nilesh Kumar, Dipu Keshri, Debarishi Saha

This paper demonstrates the idea for globalization of small and medium enterprises (SMEs) using product recommendation based on user behaviour and user location. E-commerce platform is fast emerging as a new trend in global trade and SMEs should use this medium to get direct access to the world markets. As SMEs play an important role in exports, manufacturing and employment generation, there is a need to address their issues related with product selection, regulations, intellectual property rights and standards. This research paper will provide easy and smooth way to help SMEs to get the benefit of e-commerce and globalize to international market. In this paper we are going to propose a marketing strategy that will help the customer to get updates about the products which are not available at their location. This paper proposes a recommendation approach in which we will collect the user location and based on that location we will perform data mining and find the products which are not available at the customer’s location.

https://dx.doi.org/10.31873/IJEAS.6.1.11