The Game Strategy of Sustainable Development of P2P Internet Loan

Zhong Ling

P2P network lending is a new type of Internet finance model for individuals and small and micro enterprises borrowing money. It is different from traditional bank lending and has the characteristics of high flexibility and ease of application. The phenomenon of default and fraudulent operation of P2P online loans in actual financial activities has aroused great concern from the society and the government. For the sustainable development of the emerging Internet financial model, this article based on the P2P network loan model, introduced the asset breach protection measures—insurance system, P2P platform registered margin system, government central bank supervision system, and established a mathematical model to obtain the optimal game strategy.