Information mining and e-marketing plan on real time data in cottage industries

Sumanta Chatterjee, Somsubhra Gupta

The Government of India in recent times launched various initiatives such as “Make in India”, “Digital India”, etc. with the help of which India is now leading among the fastest growing economies. (Source: International Monetary Fund [1]). “Make in India” is one of the most ambitious program to promote local manufacturing. Here, the focus is on proposing a new B2C model that will benefit e-marketing in India [14, 20] illustratively the cottage industries of rural India. Various aspects like that of technology, architecture, economy, emotions, promotion, shopping operations linked to this must be taken care of. This will not only help the local economy but also success in this field will build engines of growth for economy. With the success of “Digital India” that connects rural areas through high speed internet network [11], this assist in business as well as increasing employment in the concerned areas.