Resource-Based Analysis of E-Commerce Business Value

Dr.Shine David, Aditi Bansal, Kirti Singh, Swati Rajput

In this study, we developed a set of constructs to measure e-commerce capability in Internet savvy customers. Our study has two dimensions customer awareness and customer experience, which consist of factors such as information, transactions customization and supplier connection. This conceptual framework provides good theoretical platform for empirically grounded research on how customers perceive e-commerce trading. E-commerce is the pre-eminent buzzword of the online business revolution. Electronic commerce is the paper less exchange of business information using electronic data interchange (EDI).This study aims to understand how people view e-commerce as an emerging trend in lieu of their satisfaction and preferences with products, services, safety of personal data etc.